The whitepaper identifies two key threats driving the industry: soaring costs claimed by enterprises and the use of “fake traffic” fraud to inflate these costs. The paper urges an immediate collective effort to address these issues, including reviewing costs, tackling fraud, and finding collaborative solutions.

Companies of all sizes and stages utilize MEF’s collaborative platforms to network and learn, working with members to accelerate sustainable market growth and deliver trusted services worldwide. Testimonials from members highlight the practical guidance, networking opportunities, and industry influence MEF provides.

Jenny Whelan from Telefonica underscores the benefits of MEF membership in fostering industry collaboration, while Ira Cohen from MMDSmart praises the organization for elevating industry visibility and facilitating meaningful contributions to the industry dialogue. Finally, a representative from Mvine highlights MEF’s pragmatic approach to engaging and assisting its members, particularly in well-organized and well-led working groups.

All expressed intent to drive business growth and promote innovation within a healthy environment.